ADOBE MAGAZINE Essay Example For Students

ADOBE MAGAZINE Essay (Publisher Adobe Systems Inc.)Established 1989Editorial ProfileAdobe Magazine is edited to support and educate users of Adobes desktop-publishing and graphics software. Its contents include detailed software how-tos, profiles of interesting users, in-depth articles on electronic publishing-related topics, Adobe product Q;A, and profiles of industry leaders. In 1997, Adobe expanded their editorial outlook to cover a broader range of Adobes publishing and digital-media products specifically Premiere and After Effects, PageMill and SiteMill, and FrameMaker. The magazine was also completely redesigned and switched to international-standard A4 paper size, and the publication frequency was changed to quarterly. Target AudienceAdobe Magazine serves the electronic publishing, graphic arts, design, presentation, digital media market. Qualified recipients are registered owners/users of Adobe software. Issuance Closing DatesPublished quarterly (4x/year). Winter (January)Space due 10/24/97, materials due 11/14/97Spring (April)Space due 1/26/98, materials due 2/13/98Summer (July)Space due 4/27/98, materials due 5/15/98Autumn (October)Space due 7/27/98, materials due 8/14/98Winter (January 1999)Space due 10/26/98, materials due 11/13/98CirculationSource: BPA Statement (August 1997)Circulation:453,401 (qualified non-paid)In 1997, Adobes circulation almost doubled, from 350,000 to 600,000. More than 400,000 are qualified subscribers those who specifically request subscriptions to the magazine. The remaining are newly registered users who are targeted to become qualified subscribers. The goal for 1998 is to reach 600,000 qualified subscribers. Qualified Circulation Breakdown:Architecture/Engineering10,4652.3%Computer/Hardware7,9791.8%Computer/Software17,8713.9%Distribution/Wholesale2,466 0.5%Education59,83413.2%Film ; Video Production9,7062.1%Finance/Banking/Insurance/Real Estate/Legal7,9601.8%Government15,6343.4%Graphic Design66,07414.6%Health/Medical Services15,2803.4%Manufacturing21,7814.8%Non-Profit13,1482.9%Photography11,3392.5%PR/Advertising/Marketing32,0517.1%Professional/Business Services11,4082.5%Publishing/Printing42,1639.3%Retail Trade4,0290.9%Service Bureau4,1210.9%Transportation/Utilities2,5940.6%Others Allied to the Field47,15510.4%NOT INDICATED50,34311.1%Total453,401100.0%Geographic Breakdown:U.S. distribution93.3%Canada 6.4%Other International0.3%100.0%Readership DuplicationSource: 1997 Reader StudyAdobe Magazine67.1%Macworld31.7%MacUser29.2%Publish14.9%PC Magazine14.3%MacWeek13.5%Electronic Publishing 7.9%PC World 7.9%Step-by-Step Graphics7.4%HOW Magazine6.2%Dynamic Graphics 5.8%PC Week 5.2%Corel Magazine 5.0%Computer Graphics World4.6%Print 4.4%Communication Arts4.1%Readership StudiesSource: 1997 Reader SurveySelf-employed36.4%Subscribe to an Internet service provider85.1%Own a modem90.1%Use a Windows operating system72.8%Use a Macintosh operating system57.6%Own a CD-ROM drive95.0%Keep back issues of Adobe Magazine99.0%FormatInternational standard A4 format, 8-1/4 x 11-5/8, four color, glossy stock. Rates1998 Special Rates:1x2x4xFull Page 4 color$18,870.00$17,905.00$16,985.00 gross$16,039.50$15,219.25$14,437.25 netEditorial CoverageEditorial is handled on a per issue basis. Regular editorial features include Q;A, Features, How-to articles, Technology Spotlight, Reviews, Portfolio, Columns. Special OpportunitiesThe Adobe Magazine Web Site (www.adobe.mag) is no longer published. List RentalThe Adobe Magazine subscriber list serves registered users of Adobe Photoshop, PageMaker, Illustrator, and other Adobe software products. List rentals are available by product, platform, and zip code. Base rate $150/MAdditional selects: Platform$5/MZip code$5/MProduct$5/MMinimum purchase$1000Competitor AdvertisingDigital Wisdom, Master Series, PhotoDisc, Image Club, Agfa Central Stock, PhotoSpin, Cool Dudes. Mechanical SpecificationsFull Page:Bleed 8-1/2 x 11-7/8Trim 8-1/4 x 11-5/8 (8-17/64 x 11-11/16) Live Area 7-1/8 x 10-5/84/c Materials:Negatives RRED + proofLine Screen 150ContactsRep:Jeff LalierAdobe Magazine411 First Avenue SouthSeattle, WA 98104ph (206)470-7629fax (206)470-7106e-mail: emailprotectedShip Materials To:Leslie NakagawaProduction ManagerAdobe Magazine411 First Avenue SouthSeattle, WA 98104ph (206)470-7572fax (206) 470-7106e-mail: emailprotectedAPPLIED ARTS(Publisher Applied Arts, Inc.)Established 1985Editorial ProfileApplied Arts is Canadas premier publication of the communication arts, examining and showcasing the professional graphic design, advertising, marketing, photography, and illustration communities in Canada and abroad. The magazine instructs and inspires its readers by offering insight into the techniques and challenges behind outstanding design work. Its contents reflect the increasingly diverse nature of graphic design and the penetration of computer techn ology into the design process. Articles in Applied Arts consist of inspiring imagery, paired with detailed and useful information: from advice on how to get optimal results with limited budgets and time, to step-by-step breakdowns of how successful design projects came to be. The magazine is a progressive, practical resource for Canadian creative professionals. .ubf710247debe0c156fb3335307be7001 , .ubf710247debe0c156fb3335307be7001 .postImageUrl , .ubf710247debe0c156fb3335307be7001 .centered-text-area { min-height: 80px; position: relative; } .ubf710247debe0c156fb3335307be7001 , .ubf710247debe0c156fb3335307be7001:hover , .ubf710247debe0c156fb3335307be7001:visited , .ubf710247debe0c156fb3335307be7001:active { border:0!important; } .ubf710247debe0c156fb3335307be7001 .clearfix:after { content: ""; display: table; clear: both; } .ubf710247debe0c156fb3335307be7001 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubf710247debe0c156fb3335307be7001:active , .ubf710247debe0c156fb3335307be7001:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubf710247debe0c156fb3335307be7001 .centered-text-area { width: 100%; position: relative ; } .ubf710247debe0c156fb3335307be7001 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubf710247debe0c156fb3335307be7001 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubf710247debe0c156fb3335307be7001 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubf710247debe0c156fb3335307be7001:hover .ctaButton { background-color: #34495E!important; } .ubf710247debe0c156fb3335307be7001 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubf710247debe0c156fb3335307be7001 .ubf710247debe0c156fb3335307be7001-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubf710247debe0c156fb3335307be7001:after { content: ""; display: block; clear: both; } READ: Presidents Under Fire EssayTarget AudienceGraphic designers, art directors, creative directors, copywriters, animators, photographers, illustrators, multimedia producers, and Web designers. Issuance Closing DatesPublished bi-monthly (7x per year). Awards Annual 98Space due 11/18/97, materials 11/26/97(distributed January 5)March/April Space due 1/26/98, materials due 2/2/98 (distributed March 2)May/JuneSpace due 3/23/98 , materials due 4/1/98 (distributed May 4)July/AugustSpace due 5/25/98, materials due 6/3/98(distributed July 6)September/OctoberSpace due 7/20/98, materials due 7/29/98 (distributed September 1)November/DecemberSpace due 9/21/98, materials due 9/30/98(distributed November 2)Awards Annual99Space due 11/16/98, materials due 11/26/98(distributed January 11,1999)CirculationSource: Sworn Affidavit, signed by a lawyer (December 1996)Circulation: 12,000 average auditedNo longer using CCAB. Previous audit was December 1996:Subscriptions4,903(45%)Single copy sales6,010(55%)Complimentary10(0%)10,932Qualified Circulation Breakdown:Art Directors/Graphic, Multimedia, Web Designers/Photographers/Illustrators/Animators78.4%Librarians, Professors, Students15.5%Editors, Writers, Publishers 1.9%Communications Personnel PR, Mar keting, Media Management, Account Reps, Administrators, Communication Personnel 3.3%Printers, Prepress/Desktop Technicians, Production Managers 0.9%100.0%Geographic Breakdown:Canada84%United States16%100%Readership DuplicationReaders of Applied Arts also receive:Communication Arts30%Step-by-Step22%Graphic Exchange21%Print21%ECI20%How17%Publish11%Graphis10%I.D. 5%Readership StudiesSource: Starch Readership Survey+20% directly contact an advertiser to obtain more information on new product