The Business Organization Of McDonalds Essay Example | Topics and Well Written Essays - 3000 words

The Business Organization Of McDonalds - Essay Example The gradual transition that saw the move from the previous industrial age an into the information age has been seen to bring management and leadership changes within various organizations. It has been argued that the machine view of organizations is essentially a closed system and is not able to satisfactorily accommodate the required in the rapidly changing information age environment. It is imperative that all organizations ensure that they progressively become more flexible in nature so as to remain competitive in addition to being able to adequately respond to the growing number of various economic pressures, the extremely rapid pace of change, the expanding globalization, as well as the seemingly increasing influx of both technology and information. The constant need for organizations to be flexible has been seen to precipitate organizational structures that are seen to be inherently leaner, flatter as well as more cooperative. As opposed to mechanistic organizations where chang e is invariably seen to be mostly controlled at the task or action level, the metaphor of viewing organizations as the human brain is seen to involve a process of double-loop learning. A double-loop learning system is seen to look at the various variable that is seen to govern actions, this essentially means attempting to understand the deeper assumptions that happen to normally be taken-for-granted underneath the usual operational norms. People are encouraged to attempt and critically examine their own behavior.... This innovative move on the part of McDonald’s is seen as being responsible for helping the company maintain both its franchisee and manager loyalty despite the harsh and often highly competitive market (Mceachern, 2006). It was during the 1960s that the company went on to develop the face of Ronald McDonald as the company brand’s main face. The company also released the Big Mac Burger during the sixties and the big Mac Burger went on to quickly becoming McDonald’s most popular burger product. It was during the 1970s that the McDonald’s corporation started giving back to the society via its Ronald McDonald House Charity (Shenron, 2009). In an aggressive growth strategy, McDonald’s spread its branches to Japan by 1971 and then on to both China and Russia in 1990. The company also worked on expanding to areas outside the United States and by the year 1995, it was estimated that more than half of all the company’s restaurants were actually locat ed in areas that were outside the United States. By the year, 2000, McDonald’s had grown to serving an estimated over 50 million individuals worldwide on a daily basis (Duiker and Spielvogel, 2013). McDonald’s Corporation is currently perceived as being the worlds’ largest store chain composed of hamburger fast food restaurants. According to McDonald’s website the company is the global leading fastfood service retailer and has an estimated over 34,000 local restaurant outlets in about 119 different countries globally.These restaurants help the company serve over 69 million people each day (aboutMcDonalds’s, 2013). The company employs a franchisees and suppliers business system that are attributed to the success of the McDonald’s